Bob Darrow on proper pricing: Better to get it right the first time
Is it better to list your home high and gradually reduce its price over time until a seller bites, or to opt for a lower but more accurate price from the get-go? @properties agent Bob Darrow devoted...
View ArticleParsing two brokerages'"top spot" claims
Our friend Bob Darrow has noticed ads from both Coldwell Banker Residential Brokerage and @properties declaring their superiority in the Chicago market. This morning he posted a video on his blog,...
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Query quintet: Five questions with @properties agent Courtney Larisey
I met @properties agent Courtney Larisey last month during a tour of brokers open houses in Wicker Park. Courtney, who was marketing a short-sale in a three-flat at 1035 N Paulina St, took a few...
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Sales update: Price cuts and resales emerge at Silver Tower in River North
We received a new e-blast from @properties over the weekend advertising two examples of price reductions at Silver Tower, the 40-story high-rise at 303 W Ohio St in River North. Unit #2301, a...
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Chicago neighborhoods, simplified
Are 77 community areas and a hundred-something distinct neighborhoods just too much to remember? Don’t worry, @properties has you covered. Never mistake Jefferson Park for Portage Park again — just...
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Sales update: New marketing team but same old prices at Bucktown Station
During my walk home from the Western Blue Line station last Thursday, I noticed a new @properties sign inside one of the retail-level windows at Bucktown Station, 1870 N Winnebago Ave, advertising...
View ArticleWong's advice: Find the "worry price"
Here’s a nugget of pricing advice from @properties co-founder Thad Wong, via Bob Darrow’s Your Windy City Guide blog: The worry price is the price at which a home is offered where a potential buyer...
View ArticleI did not and do not endorse @properties Web site
Some of you may have seen ads running in Pioneer Press’ North Shore papers – and perhaps elsewhere – that prominently attribute the following statement about @properties Web site to me: “The interface...
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New models open at Superior 110 in River North as closeout approaches
@properties‘ Eldridge Team celebrated the debut of its newest models at Superior 110 with an evening-long open house on Thursday. Several units were open for touring, but the showstopper was unit...
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The past six months: Recent sales at 2930 Sheridan Tower
Sometimes it’s fun to single out an address just to see what’s moving and for how much, regardless of whether the homes are developer-owned or resales, or whether there have been any newsworthy...
View ArticleFrom the field: more North Side homes closing for 10-plus percent off...
The North Side market may look stable compared to other areas of the city, but Bob Darrow says he’s continually surprised by the number of quality homes that have been closing for well below their...
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Mondial returns to market with @properties
Developer Jack Berger has tapped @properties to market his newly revived Mondial condos at 910 W Huron St in River West. Last month Berger announced he would put his high-rise’s homes back on the...
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Developer cuts prices on Wabansia Row II townhomes in Bucktown
Wabansia Row II looks a lot better today than it did last year, or the year before, or a couple years before that. These oft-delayed townhomes at 2330 W Wabansia Ave in Bucktown have finally reached...
View ArticleFrom the vault: Bob's Boys Town basics
With Pride Month culminating in the 41st annual Pride Parade down North Halsted Street in Lake View this Sunday, it seems like a fine time to break out this recent favorite from the YoChicago video...
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New "get off the couch prices" for Parkside of Old Town's condos and townhomes
In late April @properties quietly listed five condos from Parkside of Old Town‘s first phase, as an initial step in a roll-out to a much bigger marketing campaign for the mixed-income development on...
View ArticleA sophisticated condo buyer's take on Superior 110 in River North
It’s hard to imagine a more sophisticated home buyer — or architecture critic — than Lewis Kostiner. Over a 20-year span, Lewis and his wife Annie developed dozens of real estate projects, including a...
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Domain1700 plan calls for six new single-families on Paulina, Hermitage in...
This spring I mentioned Ranquist Development’s plan to convert the old Sisters of the Resurrection convent at 1849 N Hermitage Ave in Bucktown into 10 two- and three-bedroom condos. Last week, as I...
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Putting the "@" back in 757 Orleans @ Chicago
I was out of pocket for a couple weeks in July, which means that I completely missed out on @properties‘ move into 757 Orleans @ Chicago, a 22-story high-rise that I see every time I get up from my...
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Have the floor to yourself at Superior 110
One of the perks of buying into a new construction building is the opportunity to combine several units into an original, highly customized home. As the building nears closeout, these options start to...
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@properties slashing prices at rebranded 770 Lofts in Greektown
Today Crain’s dished on @properties’ aggressive new sales campaign at 770 Lofts, the adapted-use development at 770 W Gladys Ave in Greektown once promoted as the Odyssey Lofts. (You know the...
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